Choosing the right ad format for your traffic
Popunder, push, in-page push or interstitial? A simple way to match the format to your audience and your goals.
Voltraff gives you four formats, and the right mix depends on who you are and what your traffic looks like. Here is a simple way to choose, whether you are buying or selling.
Popunder - the workhorse
The highest volume and lowest cost per visit for advertisers, and the highest revenue per visit for publishers. If you are not sure where to start, start here. It needs no creative for advertisers and no layout changes for publishers.
Push - for re-engagement
Best when you want an opted-in, high-intent audience. Advertisers get strong click-through on direct-response offers; publishers build a subscriber base that pays out for months. It rewards good creative and a little patience.
In-page push - for iOS and reach
The fix for push's blind spot. It needs no subscription, so it reaches iOS and every browser. Advertisers unlock audiences classic push cannot; publishers finally monetise their iOS traffic.
Interstitial - for impact
Full-screen and attention-grabbing, used sparingly. Advertisers get high viewability and CTR with a strong creative; publishers get premium CPMs at natural breaks. Cap it so it never wears out its welcome.
The rule of thumb
Most partners run popunder as the base and layer push, in-page push and interstitial on top. Test the mix against your own numbers - and ask your manager, who has seen what works in your vertical.
Plug into the network.
Whether you buy traffic or sell it, Voltraff connects you to billions of pop and push impressions - with real partner care on your side.